How using TikTok can help you create the career move you’ve always dreamt of, Erika Cruz
For 30-year-old Erika Cruz, self-discovery expert and founder of the Purpose-Driven Latina Coaching Program, creating motivational TikTok videos started off as a fun way to express her methods of teaching self-love and motivation, all while working a full-time job in the tech industry.
In 2020 Erika grew her audience to over 170K followers, she interview artists like Luis Fonsi during Latinx Heritage Month, launch her Purpose-Driven Latina Coaching Program (which made over 12K in her first launch), and finally make the jump and leave her 9-5 tech job.
As a Mexican-American first-generation entrepreneur, born and raised in Pittsburg, California, Erika aims to help women align with their purpose by helping them explore how to put their best self forward.
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